Organising Links
Have you ever thought about why websites exist? Each day we spend countless hours checking our emails, visiting our friends on popular networking sites, reading their thoughts on their blogs and even purchasing items (sometimes on a whim) on eBay or other e-Commerce sites.
Now imagine what would happen if you were drawn to a site with the intention of purchasing something important, only to find yourself lost in oodles and oodles of item categories without a way to navigate yourself to the check out page! See how important good navigation is for each site?
You should make it easy for visitors to find what they need by providing well-organised links in order of importance. The links should be relevant too. You can draw attention to them by inserting simple .gif animation or simply making the font slightly bigger and more attractive to the eye. Primary links should be prominently and strategically placed so that visitors need not scroll for ages just to locate that particular link. Next, when building your site, make sure you utilise frames and place crucial links in the same position for all pages. Keep your links short and sweet, as a long string of links can look hideous and turn off potential visitors. Lastly, insert the ever-important FAQ page so that clueless visitors will always have somewhere to turn to in case they get lost! 
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